Rogers to shut down Mobilicity this year


WhistleOut
11 May 2016

Attention Mobilicity customers: your cell phone service will soon cease to exist. The Mobilicity brand will be retired by new owner Rogers, but not before the major Canadian carrier transitions as many Mobilicity customers as possible to its Chatr sub-brand.  

The company will stop activating new Mobilicity lines from August 15, and instead begin assisting customers in migrating to Chatr. Rogers is also planning to close down all Mobilicity stores and dealers over the coming months, with some outlets set to be re-branded as Chatr locations and others closing down forever.

If you’re one of the 150,000-plus Mobilicity customers affected by the change, you can continue to use your plan and phone as normal for now. However, a customer portal will be launched sometime in early-to-mid summer that will encourage subscribers to jump to an equivalent Chatr plan before their service is eventually terminated.

According to an FAQ posted by Mobilicity, customers should be able to take their current device with them to Chatr, but the company will ‘reach out’ to subscribers with incompatible devices later in the migration process. Both Chatr and Mobilicity offer low-cost, prepaid cell service plans with no contracts. 

New plans, exclusive pricing 

Rogers tells Mobile Syrup that Chatr will offer Mobilicity customers exclusive pricing options as part of the transition. The carrier stated that Chatr’s plans will include ‘comparable’ features to current Mobilicity offerings, and in some cases, more value for money.

Chatr Mobile’s Vice President Shailendra Gujarati says Mobilicity users can look forward to a ‘consistent, reliable network experience’ when moving to Chatr. The brand is hoping to make the transition easy on customers, but many current Mobilicity subscribers may not be happy knowing that they cannot take their grandfathered talk, text and data plans with them.

Mobilicity was acquired by Rogers in June of last year, after originally launching in 2008 (alongside WIND Mobile and Public Mobile). The closure of Mobilicity’s retail outlets is the second stage of Rogers’ planned shutdown of the smaller brand: the first came late last year, after Rogers began moving Mobilicity customers from the brand’s AWS-based network, to its own 3G service.

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