WhistleOut Canada : How we work

WhistleOut was founded in 2008 on the assumption that you shouldn't need to be a genius to get a great phone or internet plan. Despite how confusing this industry can be, we knew that people just needed clear information to make a good decision.

Today, WhistleOut helps close to 400,000 Canadians every month compare wireless products like cell phones and mobile plans. Our search tool is designed to deliver clear, easy to understand product comparisons in a way that lets you decide what is best for you.

We are an independent company. While major telecom brands feature in our comparisons, we are not owned by any of the companies you see listed on our site.

To deliver accurate, up-to-date plan information, we have a dedicated auditing team that checks every plan in our database against the current offers on the service provider's websites.

It is a big job. Our team maintains over 1,400 plan combinations and we estimate that we make about 400 changes to our database each month. While we don't track pricing for every provider and product in market, we do our best to cover as many as possible while not compromising on our rigorous process.

As part of our service promise, we commit to including at least the top ten providers of Mobile Phone and Internet Plans and currently we have 17 mobile phone carriers listed in Canada. 

WhistleOut is completely free to use, but as you might expect, we are a business. We are constantly building and maintaining the service and it takes a lot of work. When you click on a "Go to Site" link that transfers you to a supplier's website or click on a sponsored placement, we get paid a fee — not a commission if you choose to buy a product from one of the suppliers.

We will always show you the single most relevant product result for each supplier based on your search criteria, ranked by sorting options that you control. For suppliers with whom we have commercial relationships, we will then show additional listings beyond their best result.

Suppliers do not need a commercial relationship with us to be included in search results. Our product audit team check the prices of all suppliers with the same rigour no matter what our commercial relationship.

We don't collect any personal details unless you offer them to us (signing up for a newsletter for example), and we won't contact you unless you ask us to. You can read more about this in our privacy policy.