By
Max McCaskill - Sr. Staff Writer
Last updated

Apple has just revealed the iPhone 18 Pro and iPhone 18 Pro Max, and many users worldwide are looking to upgrade to the latest and greatest. While many are considering upgrading to the new Pro models or the newly announced iPhone Duo foldable, the iPhone 17 and iPhone 16 are still the cheapest entry points into the Apple ecosystem.

Apple is gently moving away from the iPhone 17 family. With the release of the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo, Apple has removed the iPhone 17 Pro and iPhone 17 Pro Max from its official website. However, Apple is still selling the iPhone 17, iPhone 17e, iPhone 17 Air, and iPhone 16.

Typically, Apple starts offering sizeable discounts on existing iPhone models when it introduces the new iPhone series. This year, Apple has actually raised the price of iPhone 17 and iPhone 16. However, carriers often do provide discounted prices on the iPhone 17 series. The iPhone 17e remains Apple's cheapest model at $999 in Canada.

Read on to learn more about the iPhone 16 pricing and how you can save on your next iPhone.

How much will the iPhone 17 price drop?


Last year, the iPhone 17 launched in Canada at $1,299. Over its life cycle, Apple began discounting the iPhone 17 alongside other models. However, due to the ongoing component shortage and global economics, Apple increased Canadian prices for the iPhone 17, iPhone Air, iPhone 17e, and the iPhone 16. 

The iPhone 17 now starts at $1,299 CAD through Apple, while the iPhone Air starts at $1,599 CAD and the iPhone 17e starts at $999 CAD. Prices have increased by anywhere between $150 and $450.

iPhone 17 series pricing

iPhone 17
iPhone 17e
$1,299 (previously $1,129)
$999 (previously $899)
Apple

iPhone 17 Pro Max 256GB

  • 6.9 inch display
  • Rear Cameras: 48MP, 48MP, 48MP
187 Plans from $14/mth + $1,764 Upfront
Apple

iPhone 17 Pro 256GB

  • 6.3 inch display
  • Rear Cameras: 48MP, 48MP, 48MP
126 Plans from $15/mth + $1,654 Upfront
Apple

iPhone 17 256GB

  • 6.3 inch display
  • Rear Cameras: 48MP, 48MP
187 Plans from $14/mth + $1,314 Upfront
Apple

iPhone 17e 256GB

  • 6.1 inch display
  • Rear Camera: 48MP
175 Plans from $14/mth + $1,014 Upfront
Apple

iPhone 17 Pro Max 512GB

  • 6.9 inch display
  • Rear Cameras: 48MP, 48MP, 48MP
141 Plans from $14/mth + $2,064 Upfront
Apple

iPhone 17 Pro 512GB

  • 6.3 inch display
  • Rear Cameras: 48MP, 48MP, 48MP
93 Plans from $15/mth + $1,963 Upfront
Apple

iPhone 17 512GB

  • 6.3 inch display
  • Rear Cameras: 48MP, 48MP
159 Plans from $14/mth + $1,614 Upfront
Apple

iPhone 17e 512GB

  • 6.1 inch display
  • Rear Camera: 48MP
71 Plans from $14/mth + $1,314 Upfront
Apple

iPhone 17 Pro Max 2TB

  • 6.9 inch display
  • Rear Cameras: 48MP, 48MP, 48MP
9 Plans from $35/mth
Apple

iPhone 17 Pro 1TB

  • 6.3 inch display
  • Rear Cameras: 48MP, 48MP, 48MP
35 Plans from $35/mth + $2,199 Upfront

Will the iPhone 17 Pro models get a discount?

Yes, the iPhone 17 Pro models got a discount! Although the company has delisted the iPhone 16 Pro models from its official website, carriers in Canada still offer the devices on a plan. It's a shame Apple delisted the iPhone 17 Pro, as it's an exceptional device with a ProMotion display and a solid camera array.

So, while stock is still available, you can find great discounts on the iPhone 16 Pro from carriers, brick-and-mortar retailers, or a used electronics retailer like Mobile Klinik. As of this writing, an iPhone 17 Pro costs around $1,349.

Is the iPhone 16 still available?

Despite launching the new iPhone 18 Pro models, Apple still stocks the iPhone 16 on its official website in Canada. Carriers still offer the base iPhone 16 if you want a more current device that supports Apple Intelligence, iOS 27, and the Camera Control button feature.

When will the iPhone 17 price drop?


This year is a bit anomalous for Apple. Traditionally, the company discounts older phone models when introducing a new device. However, the tech industry is facing a crisis regarding component supply and a RAM shortage due to the AI boom. To compensate, device prices are uncharacteristically rising over time.

There's no telling when Apple may lower prices on its iPhone 17 series. However, Black Friday and Boxing Day may be a good time to reevaluate current market pricing if you're buying through Apple. Otherwise, it may be wise to keep tabs on Canadian carriers and their rotating deals.

Are old iPhones discontinued?


Yes, Apple routinely discontinues older model iPhones before relegating them to the graveyard. For instance, the release of the iPhone 18 Pro pushed the iPhone 17 Pro devices off Apple's website. However, they are still available through many carriers. After delisting, many Canadian carriers scoop up the remaining stock and offer it to customers until the supply runs dry. 

After announcing the iPhone 18 Pro series, Apple discontinued the iPhone 17 Pro and iPhone 17 Pro Max, which were still available at the time. Apple officially retired the two devices from its website after releasing them on September 19, 2025.

Fortunately, many devices continue to support the latest iOS updates, long after being discontinued. iOS 27 was released on September 11, and all devices from the iPhone 11 and iPhone SE (2nd Gen) series support the software. 

Apple has a shortlist of "obsolete" iPhone products. Essentially, after discontinuation, devices fall into the "vintage" category, where service and repairs can still be done. However, once a device becomes obsolete, there's no guarantee the device will operate as originally intended. Apple currently lists devices from the iPhone 6 era and prior as being obsolete.

How to get a cheap iPhone


The easiest way to get a cheap iPhone is to shop around or purchase directly from your carrier.

Now that the iPhone 18 Pro series is almost out, you’ll still find iPhone 17 and iPhone 16 models available directly from Apple or other retailers at reduced prices. If you want to buy an unlocked iPhone outright, this is probably the best time to get one.

Carriers also offer discounted iPhones to go with your phone plan. That said, don’t expect the iPhone 17 to have many trade-in deals as soon as the iPhone 18 Pro releases. You’ll still pay full retail price. Carriers want customers to buy the newest devices with a new release, so any iPhone deals they offer will probably be limited to the iPhone 16 series. You can expect to find deals on older iPhones a few weeks later.

A great time to start looking for even more savings on the iPhone 17 is around Black Friday. Many carriers offer deals on virtually every device they have in stock, so you may find an iPhone 17 for free or even a deal that doesn’t require a trade-in!

iPhone 17 deals

Thanks to the introduction of the iPhone 18 Pro models, you can find many iPhone 17 deals right now. Carriers are trying to clear out the remaining stock of iPhone 17, iPhone 17 Air, iPhone 17e and iPhone 16.

Check out our iPhone deals page for a full list of discounts you can find, or browse some of the most affordable deals below:
Apple

iPhone 17 Pro Max 256GB

  • 6.9 inch display
  • Rear Cameras: 48MP, 48MP, 48MP
187 Plans from $14/mth + $1,764 Upfront
Apple

iPhone 17 Pro 256GB

  • 6.3 inch display
  • Rear Cameras: 48MP, 48MP, 48MP
126 Plans from $15/mth + $1,654 Upfront
Apple

iPhone 17 256GB

  • 6.3 inch display
  • Rear Cameras: 48MP, 48MP
187 Plans from $14/mth + $1,314 Upfront
Apple

iPhone 17e 256GB

  • 6.1 inch display
  • Rear Camera: 48MP
175 Plans from $14/mth + $1,014 Upfront
Apple

iPhone 17 Pro Max 512GB

  • 6.9 inch display
  • Rear Cameras: 48MP, 48MP, 48MP
141 Plans from $14/mth + $2,064 Upfront
Apple

iPhone 17 Pro 512GB

  • 6.3 inch display
  • Rear Cameras: 48MP, 48MP, 48MP
93 Plans from $15/mth + $1,963 Upfront
Apple

iPhone 17 512GB

  • 6.3 inch display
  • Rear Cameras: 48MP, 48MP
159 Plans from $14/mth + $1,614 Upfront
Apple

iPhone 17e 512GB

  • 6.1 inch display
  • Rear Camera: 48MP
71 Plans from $14/mth + $1,314 Upfront
Apple

iPhone 17 Pro Max 2TB

  • 6.9 inch display
  • Rear Cameras: 48MP, 48MP, 48MP
9 Plans from $35/mth
Apple

iPhone 17 Pro 1TB

  • 6.3 inch display
  • Rear Cameras: 48MP, 48MP, 48MP
35 Plans from $35/mth + $2,199 Upfront

Grab a new plan for your cheap iPhone


You don’t have to have the newest iPhone to experience fast data speeds. While the iPhone 18 Pro and iPhone 18 Pro Max might have all the new bells and whistles, the iPhone 17 can be just as fast if you have the right plan.

iPhone models from the SE (2022) through to the current models all support 5G. So, as long as you have a plan with 5G connectivity, you'll be able to take advantage of faster speeds on your device. Right now, you can find deals available on various networks.

Telus offers 100GB of full-speed data on its 5G network with its Complete plan. Telus has some of the fastest 5G speeds available and offers the largest 4G LTE network in the country.

View Details

Rogers offers the most reliable nationwide network of any carrier. Its Infinite Essential plan offers upwards of 250GB of full-speed 5G data and unlimited talk and text. Truthfully, most people don’t need that much data. However, if you're endlessly scrolling through TikTok or gaming via that cloud on your iPhone, this could be a good option. Instead, you could try Rogers' MVNO Fido. Fido offers a much cheaper 50GB 4G plan on Rogers' network.

View Details

Bell boasts some of the largest 4G LTE and 5G networks in Canada, as well as some solid unlimited plans, including the Elite 100 plan with 100GB. If you’re looking for something cheaper, Virgin Plus might be a good choice. It offers cheaper plans on the Bell network, which offers a hefty chunk of 4G data at a more affordable rate.

iPhone 17 price drop: FAQs
The time of year when iPhones are cheapest is the fall. New iPhones are released in September and get discounts through carriers. At the same time, stores lower the prices of older iPhones to make room for the newest devices. Cheap iPhone deals typically stick around through Black Friday and the holiday season.

Max McCaskill

Sr. Staff Writer

Max McCaskill
Max is a Senior Staff Writer at WhistleOut, specializing in mobile plans, operating systems, and carrier news. He regularly tests and reviews dozens of phone plans firsthand, evaluating real-world data speeds, coverage reliability, and plan features. He's been featured in publications such as Yahoo Finance, AARP, AP News, and GoBankingRates.

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