These 4 Virgin Plus Member Benefits Are Worth Signing Up For

Virgin Plus has long positioned itself as the “fun” flanker brand in Canada’s telecom space. Owned by Bell, Virgin Plus' appeal goes well beyond the splashy, colourful branding and competitive phone plans. One of the biggest reasons Canadians stick with Virgin Plus, or choose it over rivals like Fido and Koodo, is its Member Benefits program. 

 Unlike traditional loyalty programs that require points, tiers, or extra fees, Virgin Plus Member Benefits are included automatically with eligible 4G LTE phone and internet plans. The perks range from everyday savings on food and retail to entertainment discounts and travel offers, and when used consistently, they can easily offset the cost of your plan over a year. 

 So, are Virgin Plus rewards worth it in 2026? For many Canadians coast to coast, the answer is yes, especially the entertainment, travel, food, and retail benefits.

What are Virgin Plus Member Benefits?

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Virgin Plus Member Benefits is a built-in rewards program available to most Virgin Plus customers with an active mobile or internet plan. Once enrolled, members gain access to rotating discounts, exclusive offers, giveaways, and contests through the Virgin Plus My Benefits app.

There’s no points system to manage and no redemption thresholds to hit. If a deal is available, you can use it. This applies whether that’s a free coffee, a streaming discount, or savings on travel and experiences.

Here are the key things to know about Virgin Plus' Member Benefits:

• Member Benefits are included at no extra cost.

• Offers refresh regularly, with some available daily or weekly.

• Discounts can be local, national, or online-only.

• Access is managed entirely through the app on iOS and Android.

For Canadians who already spend money on food delivery, streaming services, shopping, or travel, these perks and the money you save can add up quickly.

Top Virgin Plus savings and rewards

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While the Member Benefits catalogue changes over time, four categories consistently stand out as the most valuable for Canadians. For most, the most meaningful rewards revolve around entertainment, travel, retail, and food.

Entertainment Benefits

Entertainment is where Virgin Plus really shines. Virgin Plus frequently offers limited-time Crave discounts, trials, or bonus promotions, particularly for mobile customers. These offers rotate, so checking the app regularly is key.

If you’re already paying for streaming or entertainment subscriptions, these deals alone can justify downloading and using the Virgin Plus Member Benefits app.

Members often receive additional benefits like:

• Discounts on tickets to live sports games

• Deals on tickets for attractions like the Royal Ontario Museum

• In-app contests for a chance to win Cineplex gift cards

Travel Benefits

Travel perks aren’t always front and centre, but they’re some of the most underrated Virgin Plus benefits. While Virgin Plus doesn’t operate a full travel booking portal like some credit card programs, its targeted discounts are especially useful for weekend trips, road travel, and short getaways.

For Canadians who travel even a few times a year, these savings can quietly add up, particularly when paired with other promotions.

Members can also access:

• Virgin Hotel and accommodation discounts

• Reduced rates on car rentals at Budget

• Travel partner promotions and limited-time offers

Retail Benefits

Retail discounts are among the most frequently refreshed offers in the app. What makes these offers useful is their low barrier to entry. Many discounts don’t require a minimum spend and can be redeemed online with a simple code or in-store with the app.

If you shop semi-regularly, especially during seasonal sales, Virgin Plus retail benefits can feel like a built-in coupon book that updates itself.

Virgin Plus members regularly see deals on:

• Clothing and footwear brands such as RW&CO or Vessi

• Electronics and accessories

• Health, beauty, and lifestyle products

Food Benefits

Food perks are often the most used and the most immediately rewarding. Member Benefits include free items, buy-one-get-one offers, or percentage discounts. These deals are often location-based, making them ideal for commuters, students, and urban users.

For Canadians who grab coffee on the way to work or order takeout on weekends, this category delivers tangible savings fast.

Virgin Plus frequently partners with:

• Walmart Online Grocery

• PC Express

• Hello Fresh

• Chefs Plate

• Factor

How to download and access your benefits in the My Benefits app

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All Virgin Plus rewards are managed through the Virgin Plus My Benefits app, which is available on both iOS and Android.

If you’re wondering how to download the benefits app, the process is simple:

1. Search for the My Benefits app on the App Store or Google Play.

2. Log in using your Virgin Plus account credentials.

Browse, save, and redeem offers directly in the app.