MTS Brand Refresh: “We’re With You”

Alex Angove

Last updated 04 February 2016

MTS has changed its tagline to “We’re with you.” The move is part of a new customer-focused scheme. As Manitoba’s major local provider, MTS seems to be taking a “neighbours look out for each other” approach to marketing.

Fair enough. MTS, whether you’re a customer or not, is great for Manitobans. Thanks to the competition it brings, the province enjoys significantly lower-cost cell plans that any other, with the exceptions of Saskatchewan and Quebec.

With so much good karma under its belt, the plucky state-run carrier should probably be allowed to push itself as the friendly local option. Is there such a thing as “the carrier next door”?

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