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Selling something as an intangible as a data plan with a new mobile phone means that you've got to use the old advertising trick of reminding people of the problem (no connectivity, slow speed) and then selling the solution to that problem that your product addresses.
ATT in the US have been pimping their network recently as have our biggest carrier in Australia, Telstra and their Next G network. So, the question is, who sells it better?
ATT's Smartphone / Data Advertisement
Telstra's Next G Advertisement
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Hundreds of cell phone plans unpacked. All the facts. No surprises.
