In response to T-Mobile's new monthly plans, Virgin Mobile has responded with a direct switching campaign directed at T-Mobile customers. They're offering a good deal and part of the great competition between carriers which can save consumers money. The deal: If you are with T-Mobile and you switch to Virgin Mobile, you'll get a $100 credit on your account meaning that you get almost 2 months at no cost on the Virgin Mobile $55 Monthly Unlimited plan.
Sprint has jumped straight into the race with the HTC One and launched a pre-order special price reduction of $100 if you switch to Sprint for the HTC One pre-order. Sprint originally priced the phone at $199.99 on a 24 month contract and this has now been updated to do just $99.99 online only as part of the pre-order for a limited time.
The newly announced iPhone 5 plans on T-Mobile are excellent new offers and although they provide more value at the same price point than ATT, they're not the cheapest if you were looking for the absolute cheapest iPhone 5 entry level plan in the market over 24 months.
Wireless carrier T-Mobile has come out dressed as the 'Un-Carrier' and has hit the streets with new plans and payment models which have barely moved the needle from what users used to pay on T-Mobile. Although T-Mobile CEO, John Legere, has quickly dispensed with other carrier's subsidised cell phone tactics as confusing and almost malicious, T-Mobile's new wireless plan model separates the phone payment and the service plan payment with little financial chage for customers over 24 months. Think of it as being able to offer a lower headline price to attract customers but making it back with other payments over time, a lot like discount airline tickets where you pay for baggage and food separately after buying the cheap ticket.
UPDATE: T-Mobile have removed their comparison figures against ATT, Verizon Wireless and Sprint and focussed on a new angle of a 'simple choice' and the costs of extra lines. ORIGINAL: Some of T-Mobile' new cell phone plans as part of their shake up the wireless market have been released into the wild and if you want a hot new phone this year, these plans look very much like the old service plans from a regular old carrier. Sorry.
Is Cricket the only carrier to not have its fortunes boosted by the offering of the iPhone 5? And, will T-Mobile fail to enjoy the potential windfall of this device in 2013 as it preps for a launch this year. In their most recent report, Leap Wireless revealed that the iPhone 5 has not helped the company (owner of Cricket) boost its subscriber numbers and the Cricket brand actually lost 202,000 subscribers in the past quarter, pretty much coinciding with the launch of the iPhone 5 last year. Importantly, Cricket does not offer the iPhone 5 in all markets, but the iPhone has been a key booster of sales for Verizon, ATT and Sprint when each carrier introduced the phone to the range. Cricket is looking like the odd man out.
If our experience in Australia is anything to go by, the iPhone is now on its way to T-Mobile meaning that it will be poor old Sprint left licking its wounds as they might be the only carrier without an iPhone model to offer customers and to prevent churn.
What could Aristotle and video game advertisements possible have to do with each other? Most of the time, very little. However, this video game advertisement blew us away and after our jaws came up off the floor, it was only Aristotle's description of pathos that we could think about. The ad feels like like having your heart stepped on whilst someone peels onions right next to you. And the ad is only for a video game.
(updated) Something had to give and it was the Nokia Operating System (Symbian) which has lost out. Nokia, the mobile phone manufacturer who led the smartphone market for many years and then watched other companies decimate their leadership position, has now changed tactics, and will now be working with Microsoft who will run the mobile phone operating system for Nokia smart phones.
Facebook are rolling out a new advertising unit which will be snapped up by the daily deals websites (Groupon et al) as it echoes the interaction that a Facebook user has with a brand and shows it twice on a user's page, rather than once. Facebook users will be familiar with the news feed which shows that a friend of yours has interacted with a brand.