WIND vs Fido is a more-challenging comparison than you may think. It should come as no surprise that WIND comes out on top in the price war, but Fido has a larger number of plans. On top of that, Fido is owned by Rogers, and operates over the Canada-wide Rogers 4G network. WIND has no such network up its sleeve, still relying on its own HSPA+ network in fewer locations and with slower broadband speed.
Let's handle the cost comparison first. It's well-known that WIND is going to be the cheaper option, but how much cheaper are we talking? As it turns out, it's about half the price of comparable Fido plans.
Note: Folks in Manitoba, Saskatchewan and Quebec enjoy different (usually lower) pricing than the rest of Canada. If you live in these regions, follow the data links at the top of each table and select your province at the top of the page.
*WIND's 5GB plan is $39 until Jan 31.
1GB is a pretty good entry point for the industry. This is the kind of plan that a lot of people opt for, as it's a good balance between freedom and price. 1GB will get you some moderate daily usage for browsing and social media, but steer clear of things like YouTube or music streaming services. You'll also want to make sure any updates or downloads happen over WiFi.
2GB is where you can start to breathe a little easier, and where WIND's range of plans begins. Occasional music streaming is fine, as are smaller app updates and downloads.
3GB and above is for people that use the internet heavily every day. If you're one of these people you probably know that you are, but still beware of HD video streams and some mobile games. Daily music streaming is possible (with an eye kept on the meter), and occasional YouTube videos are fine.
These plans are for people that don't, or rarely use the internet. If you have mobile broadband switched on at all, you will need at least some form of data cap. Notifications for web apps use data, as does GPS and quite a few other background operations. 100MB is the absolute least you could get by with if you have a smartphone with mobile broadband switched on, but you're better off going higher, even if you never actively use the internet when out and about.
500MB will get you some very light, occasional browsing and social media usage, but be warned: it's easy to go over. 750MB will understandable slightly more, but still be careful and keep an eye on the meter.
Figuring out which carrier is going to best suit your coverage needs is going to be up to you. There are two good ways to get an idea of the kind of network service you should receive in the areas you frequent.
- Look up a coverage map. Go check out a map of the Rogers network and find your house and your workplace, and any other places you often go to. Do the same for WIND and compare the two.
- Ask friends, family, and co-workers. The best way to find out if you'll get decent reception with any network is to ask people that already use it. Check with people that you have to your house, and with any co-workers, how good their reception is. Remember: Fido and Rogers are the same thing, in terms of connectivity, so ask both. WIND is the fourth-largest carrier, so it shouldn't be hard finding anyone with a WIND plan, either.
So how do I choose?
If you get good coverage with one carrier, but not the other, the choice is simple. No deal, no matter how cheap, is worth it if you can't use what you pay for.
On the chance you think you'll get good coverage from both, you have a question to ask yourself: what is more important to you, fast internet speeds or saving money? Fido has a faster network, and will be more likely to give you better coverage if you travel elsewhere in Canada. WIND is far cheaper, saving you $360 per year for the 2GB plan alone.
If you still can't choose it's not the end of the world. Both Fido and WIND are month-to-month providers; they have no lock-in contracts. If you go with one carrier and end up hating it, next month you can switch to the other one.
Just be sure to remember that your first month with any carrier tends to incur an activation fee. In this particular case it's $10 for Fido, and $25 for WIND.
If you'd like to compare more BYO cell plans, check out our WIND vs Koodo, Koodo vs Virgin, Fido vs Virgin, and Fido vs Koodo articles. Alternatively, you can compare all BYO cell plans using our search & compare tool. Be sure to pop your province in up the top, select how many minutes and how much data you want, and off you go.